01
Support, never surveil.
Every metric we ship asks: does this help a manager help their team? If the answer is "watch them harder," we cut it.
About iftrue
We measure what makes engineering teams great.
Hard data. Real feedback. One signal for engineering leaders in the AI era.
A point of view
AI changed how code gets written.
It hasn't changed what makes a team great
we just have to measure it differently.
Engineering leaders are being asked harder questions, faster. Is AI actually working for us? Are we shipping or just typing? Is the team okay? The dashboards built for the last decade can't answer them.
So we built the layer that can. iftrue unifies AI code attribution, DORA delivery metrics, and team-health signals into one platform with the qualitative context that keeps numbers honest. So leaders make decisions with data, not vibes; and humans, not surveillance.
Our origin
It started with one question.
How can we make the tech industry a place where people love to work and innovation thrives?
Erdinc Akkaya · CEO & Founder
That question shaped everything. We wanted engineering leaders to stop flying blind to measure AI adoption, developer experience, and delivery velocity in one view. To combine hard data with real feedback, and give teams a way to understand themselves, remove friction, and build better software.
A letter from the CEO
Great software comes from happy, productive teams.
At iftrue, we believe the best software ships from teams that feel good and move fast in that order. So we built a platform that combines hard data with real feedback, so leaders can work smarter, not louder.
The AI era changed engineering. Code writes itself faster than ever, but the rest of the system planning, review, delivery, morale is still where the wins actually come from. Measuring which AI tools drive value, which teams are getting lift, and where developer experience is quietly eroding is the new job. iftrue is the platform built for that job.
What we stand for
Three principles. We re-test them every quarter.
02
Numbers without sentiment lie.
Velocity charts are half the story. We pair every quantitative signal with the qualitative one beside it so leaders read the room, not just the dashboard.
03
Ship the boring discipline.
Great teams compound by doing the un-glamorous work weekly. Our job is to make that work obvious, light, and impossible to skip.
In numbers
Trusted by engineering teams worldwide.
- Engineering teams
- 500+
- Developers
- 5,000+
- Signals
- 1M+
using iftrue today
supported every week
questions and insights answered
Backed by
The investors behind iftrue.
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