Online Sports Betting Company
Pairing AI usage metrics with developer sentiment at a leading sports betting company.
"The AI Adoption category in our DevEx surveys paired with AI usage metrics told us what our engineers actually think about the tools. We acted on the friction instead of guessing at it."
Engineering Manager
Online Sports Betting Company
The Challenge
Engineers were using AI tools unevenly. Some squads reported huge productivity gains, others quiet frustration. Leadership needed to pair sentiment with usage data to understand where AI was landing and where it was creating hidden friction.
The Solution
iftrue ran quarterly DevEx surveys with an AI Adoption category, cross-referenced with measured AI usage and delivery metrics. The combination surfaced specific friction points like prompt-engineering gaps and review bottlenecks, and managers acted on the feedback instead of guessing.
The Results
Three survey cycles after rolling out AI-focused DevEx.
AI adoption
+86%Engineers reporting daily AI tool use in DevEx surveys.
DevEx score
+31%Weighted average across 14 DevEx survey categories.
Cycle time
-35%Median time from first commit to merge, across squads.
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